Fox News’ Fox News Audio simulcast on SiriusXM tops the Promo Mojo ranker for the week ended December 7, making it TV’s most promoted programming.
Cable networks sweep the ranking, with Fox News joined by HGTV, which hypes the new season of Fixer to Fabulous in second place and new series Cheap A$$ Beach Houses in third; Freeform, which celebrates its 25 Days of Christmas movie marathon in fourth; and Discovery, which gives some love to Expedition Unknown in fifth.
Notably, Cheap A$$ Beach Houses and Expedition Unknown are tied in scoring the highest iSpot Attention Index (108) in the ranking, meaning viewers were on average highly likely to watch their promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Fox News Audio, Fox News
Impressions: 198,727,919
Interruption Rate: 0.53%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $336,989
Out-of-network Est. Spend: $0.00
2) Fixer to Fabulous, HGTV
Impressions: 193,975,960
Interruption Rate: 1.43%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $925,831
Out-of-network Est. Spend: $141,931
3) Cheap A$$ Beach Houses, HGTV
Impressions: 177,320,961
Interruption Rate: 1.26%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $867,629
Out-of-network Est. Spend: $125,909
4) 25 Days of Christmas, Freeform
Impressions: 161,565,340
Interruption Rate: 1.50%
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $468,613
Out-of-network Est. Spend: $555,730
5) Expedition Unknown, Discovery
Impressions: 151,051,905
Interruption Rate: 1.25%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $624,340
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
