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As the region’s highest honour in entertainment marketing, these awards spotlight the brilliance and breakthroughs across the industry. This is where marketers and creatives from Europe’s leading media brands gather to celebrate the top campaigns of the year that created unforgettable moments and helped convert casual viewers into passionate fans.
WHERE
BRILLIANCE
SHINES
BRILLIANCE
SHINES
ELIGIBILITY
Submitted work must be aired, broadcast, published, or released during the eligibility period of 1 January 2025 through 31 March 2026.
All content submitted into the competition must be promotional content designed to market any linear and streaming programs, series, original movies, theatrical movies now showing on television, audio books or brands, including channels, networks, stations, streaming platforms, or studios.
All content submitted into the competition must be promotional content designed to market any linear and streaming programs, series, original movies, theatrical movies now showing on television, audio books or brands, including channels, networks, stations, streaming platforms, or studios.
WHO CAN ENTER
Open across all platforms that produce, air, and stream entertainment content. Entrants can represent the client, vendor, or agent; there is no stipulation in any category regarding the entrant so long as the work aired, was broadcast, published, or released for the European Market or commissioned by European-based companies. The entrant can be within or outside these markets as long as the work itself was released or aired in the European Market within the eligibility period.
DATES & FEES
4 December 2025
Call for Entries
8 January 2026
1st Deadline
5 February 2026
2nd Deadline
5 March 2026
Final Deadline
15 April 2026
Nominees Announced
June 2026
Event & Awards Ceremony Amsterdam
4 December 2025 – 8 January December 2026
Single Entry: ACADEMY MEMBER - €300
Campaign Entry: ACADEMY MEMBER - €350
Single Entry: NON-MEMBER - €375
Campaign Entry: NON-MEMBER - €425
9 January 2026 – 5 February 2026
Single Entry: ACADEMY MEMBER - €350
Campaign Entry: ACADEMY MEMBER - €400
Single Entry: NON-MEMBER - €425
Campaign Entry: NON-MEMBER - €475
6 February 2026 – 5 March 2026
Single Entry: ACADEMY MEMBER - €400
Campaign Entry: ACADEMY MEMBER - €450
Single Entry: NON-MEMBER - €475
Campaign Entry: NON-MEMBER - €525
* Key dates are subject to change without notice. Please check back often for changes.
TRAILERS
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BRAND TRAILER;
PROGRAMME TRAILER;
VIDEO SPOTS
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BRAND SPOT;
PROGRAMME SPOT;
HOLIDAY | SEASONAL SPOT;
SPECIAL EVENT SPOT;
ANIMATION | CARTOON SPOT;
COMEDY SPOT;
DOCUMENTARY SPOT;
DRAMA SPOT;
KIDS | FAMILY SPOT;
NEWS SPOT;
REALITY SPOT;
VARIETY SPOT;
SPORTS SPOT;
THEATRICAL MOVIES SHOWN ON TELEVISION SPOT;
SPECIALTY VIDEO SPOTS
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IN-HOUSE SPOT;
OUT-OF-HOUSE SPOT;
CLIP-BASED SPOT;
SHORT-FORM SPOT;
LONG-FORM SPOT;
SPOT NOT USING PROGRAMME FOOTAGE;
SOMETHING FOR NOTHING;
I’M NOT CRYING, YOU ARE!;
OMG!;
FUNNIEST SPOT;
SOCIAL RESPONSIBILITY SPOT;
VIDEO PROMO CAMPAIGN
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BRAND IMAGE CAMPAIGN;
ANIMATION | CARTOON CAMPAIGN;
COMEDY CAMPAIGN;
DOCUMENTARY CAMPAIGN;
DRAMA CAMPAIGN;
KIDS | FAMILY CAMPAIGN;
NEWS CAMPAIGN;
REALITY CAMPAIGN;
VARIETY CAMPAIGN;
SPORTS CAMPAIGN;
CRAFT
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EDITING;
COPYWRITING;
DIRECTING;
MUSIC WITH LYRICS;
SCORE OR MUSIC WITHOUT LYRICS;
MUSIC WITH ORIGINAL LYRICS;
SOUND DESIGN;
TYPOGRAPHY;
360 MARKETING
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360 CAMPAIGN: BRAND IMAGE;
360 CAMPAIGN: PROGRAMME PROMOTION;
DESIGN
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TOTAL BRAND DESIGN PACKAGE;
TOTAL PROGRAMME DESIGN PACKAGE;
IN-HOUSE IDENTS;
OUT-OF-HOUSE IDENTS;
BUMPERS | INTERSTITIALS;
OPENING TITLE | CREDITS;
MOTION GRAPHICS;
VISUAL EFFECTS;
ANIMATION;
BRANDED PARTNERSHIPS
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PARTNERSHIP | CO-CREATION;
SPECIAL
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MARKETING VIDEO/SIZZLE REEL/PRESENTATION (Internal or External);
SALON DES REFUSÉS;
BEST USE OF TECHNOLOGY;
BEST NEW TALENT (No Fee to Enter);
BEST NEW CONCEPT/INNOVATION;
PREMIUM | SPECIALTY
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PREMIUM/SPECIALTY ITEMS/PRESS KITS;
SOCIAL MEDIA
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SOCIAL MEDIA VIDEO;
SOCIAL MEDIA CAMPAIGN;
TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA;
SOCIAL MEDIA ORIGINAL CONTENT;
KEY ART
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KEY ART: POSTER;
KEY ART: POSTER CAMPAIGN;
KEY ART: ILLUSTRATION;
KEY ART: PHOTOGRAPHY;
OUT-OF-HOME
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OUT-OF-HOME AD;
OUT-OF-HOME AD CAMPAIGN;
EXPERIENTIAL | EVENTS | ACTIVATION
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EXPERIENTIAL ACTIVATION
OF THE
YEAR
AWARDS
YEAR
AWARDS
Each year, we celebrate not only the best work from across our industry but also honour the teams behind the creativity by presenting the prestigious ‘Of the Year’ (OTY) Awards in the following categories:
*Please be sure to credit agencies appropriately when prompted during the submission process*
Creative Marketing Team of the Year
A special award designed to recognize the standout in-house marketing team of the year.
Agency of the Year
A special award designed to recognize the standout out-of-house agency (does not include in-house agencies) of the year.
CREATIVE MARKETING TEAM OF THE YEAR and AGENCY OF THE YEAR Awards are determined by overall wins and final tally of points.
Gold
5 points
Silver
3 points
WINNER'S
SHOWCASE
SHOWCASE
