Drama is rare example of summer original cable series, although it will also stream on Peacock.
by
August 13, 2025
USA Network’s The Rainmaker, based on John Grisham’s best-selling 1995 novel and starring John Slattery (Mad Men) tops the Promo Mojo ranker for the week ended August 10, making it TV’s most-promoted show. The Rainmaker, which also was turned into a movie in 1997 starring Matt Damon, premieres August 15 on USA and on streaming service Peacock.
USA is joined by two fellow cable networks: Food Network, which whets appetites for Chef Grudge Match in third place and The Great Food Truck Race in fifth; and HGTV, which builds excitement for Renovation Resort Showdown in fourth.
The sole traditional broadcaster on the list: CBS, which hypes the 2025 MTV Video Music Awards (set to air live on CBS and simulcast on MTV on Sunday, September 7) in second place.
Notably, Renovation Resort Showdown scores the highest iSpot Attention Index (131) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) The Rainmaker, USA Network
Impressions: 318,127,117
Interruption Rate: 1.73%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $1,106,434
Out-of-network Est. Spend: $760,990
2) 2025 MTV Video Music Awards, CBS
Impressions: 243,001,281
Interruption Rate: 2.13%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $869,008
Out-of-network Est. Spend: $28,604
3) Chef Grudge Match, Food Network
Impressions: 218,276,136
Interruption Rate: 1.36%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $946,436
Out-of-network Est. Spend: $0.00
4) Renovation Resort Showdown, HGTV
Impressions: 217,730,060
Interruption Rate: 0.91%
Attention Index: 131 (31% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $894,365
Out-of-network Est. Spend: $0.00
5) The Great Food Truck Race, Food Network
Impressions: 191,671,185
Interruption Rate: 1.09%
Attention Index: 122 (22% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $841,205
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
