Imaginary Forces’ main title sequence for Peacock’s Cold War spy thriller Ponies crafts a single-shot experience that captures the show’s central tension between Western consumerism and Soviet-era espionage.
In the sequence, creatively directed by Ronnie Koff and set to music by Jung Jaeil (Squid Games, Parasite), the viewer descends into a world of hidden compartments, redacted documents and familiar everyday objects. Western artifacts collide with Soviet symbolism, visually underscoring the series’ themes of cultural friction, secrecy and control.
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Drawing inspiration from Cold War iconography, period consumer advertising and archival espionage materials, Imaginary Forces distilled the show’s ideological contrasts into a cohesive visual language. The objects are presented against a 70s-themed palette of marigold, burnt orange, brick red and bronze-tinged teal. Client-provided props and production design assets are incorporated throughout the sequence, grounding the visuals in the world of Ponies while reinforcing a unified identity for the series.
Through a choreographed one-shot approach, the main title sequence serves as both an introduction and a thematic thesis for Ponies, inviting viewers into a layered world where glamour masks the covert systems that lie beneath.
Ponies, starring Emilia Clarke (Game of Thrones) and Haley Lu Richardson (The White Lotus) is currently streaming on Peacock.
