NBA is back on NBC for first time since 2002, and is also premiering on Peacock.
by
October 22, 2025
NBA Basketball on NBC tops the Promo Mojo ranker for the week ended October 19, making it TV’s most-promoted programming.
Traditional broadcasters sweep the top five. NBC is joined by ABC, which hypes procedural dramas 9-1-1: Nashville and 9-1-1 in, respectively, second and third; and CBS, which gives some love to Taylor Sheridan’s reality music competition The Road in fourth place and procedural drama Sheriff Country in fifth.
Notably, 9-1-1: Nashville and 9-1-1 are tied in scoring the highest iSpot Attention Index (115) in the ranking, meaning viewers were on average highly likely to watch their promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) NBA Basketball, NBC
Impressions: 410,070,651
Interruption Rate: 1.64%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 98%, Local 2%, VOD/OTT 0%
In-network Value: $4,275,491
Out-of-network Est. Spend: $1,364,591
2) 9-1-1: Nashville, ABC
Impressions: 205,861,084
Interruption Rate: 1.55%
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $3,197,775
Out-of-network Est. Spend: $604,342
3) 9-1-1, ABC
Impressions: 187,724,831
Interruption Rate: 1.58%
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $1,051,997
Out-of-network Est. Spend: $780,178
4) The Road, CBS
Impressions: 187,686,621
Interruption Rate: 1.32%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $7,345,108
Out-of-network Est. Spend: $235,187
5) Sheriff Country, CBS
Impressions: 185,987,004
Interruption Rate: 1.25%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $2,039,757
Out-of-network Est. Spend: $594,486
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
