Cable and competition dominates in ranker in week ended August 3.
by
August 6, 2025
HGTV’s Renovation Resort Showdown tops the Promo Mojo ranker for the week ended August 3, making it TV’s most-promoted show.
HGTV is joined by three fellow cable networks: Food Network, which whets appetites for The Great Food Truck Race in second place; Fox News, which serves up a promo for the Ruthless podcast (which the network recently made a deal to license) in third; and MTV, which hypes The Challenge in fifth.
The sole traditional broadcaster: CBS, which hypes the 2025 MTV Video Music Awards (set to air live on CBS and simulcast on MTV on Sunday, Sept. 7) in fourth place.
Notably, The Great Food Truck Race scores the highest iSpot Attention Index (121) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on videos below to watch in a new browser tab.]
1) Renovation Resort Showdown, HGTV
Impressions: 183,263,373
Interruption Rate: 0.67%
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $680,672
Out-of-network Est. Spend: $0.00
2) The Great Food Truck Race, Food Network
Impressions: 163,226,422
Interruption Rate: 1.20%
Attention Index: 121 (21% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $949,293
Out-of-network Est. Spend: $0.00
3) Ruthless podcast, Fox News
Impressions: 160,744,714
Interruption Rate: 0.41%
Attention Index: 119 (19% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $174,908
Out-of-network Est. Spend: $0.00
4) 2025 MTV Video Music Awards, CBS
Impressions: 160,314,604
Interruption Rate: 1.65%
Attention Index: 119 (19% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $555,400
Out-of-network Est. Spend: $0.00
5) The Challenge, MTV
Impressions: 155,553,645
Interruption Rate: 2.85%
Attention Index: 109 (9% fewer interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $373,813
Out-of-network Est. Spend: $331,454
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
