TV/Streaming
Promo Mojo: Fox News Sends Viewers to SiriusXM Audio Simulcast
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Slow summer week sees scattering of programs on ranker.
by
June 18, 2025

Fox News Channel’s Fox News Audio simulcast on SiriusXM tops the Promo Mojo ranker for the week ended June 15, making it TV’s most-promoted programming.

Fox News is joined by two fellow cable networks: HGTV, which gives some love to Ugliest House in America in third place, down from first last week, and Nickelodeon, which hypes the 2025 Kids’ Choice Awards in fourth.

Rounding out the ranking are two traditional broadcast networks: ABC and CBS, which promote, respectively, Good Morning America in second place and Big Brother in fifth.

Notably, Ugliest House in America scores the highest iSpot Attention Index (134) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) Fox News Audio on SiriusXM, Fox News

Impressions: 250,721,254
Interruption Rate: 0.49%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $300,237
Out-of-network Est. Spend: $0.00

2) Good Morning America, ABC

Impressions: 243,324,807
Interruption Rate: 1.64%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 89%, Local 10%, VOD/OTT 1%
In-network Value: $1,186,247
Out-of-network Est. Spend: $102,986

3) Ugliest House in America, HGTV

Impressions: 179,643,601
Interruption Rate: 0.86%
Attention Index: 134 (34% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $830,966
Out-of-network Est. Spend: $0.00

4) 2025 Kids' Choice Awards, Nickelodeon

Impressions: 166,413,473
Interruption Rate: 2.06%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,104,215
Out-of-network Est. Spend: $0.00

5) Big Brother, CBS

Impressions: 152,025,397
Interruption Rate: 0.89%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 90%, Local 9%, VOD/OTT 1%
In-network Value: $553,910
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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