TV/Streaming
Promo Mojo: Fox News Leads for Second Straight Week
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CBS, ABC take second and third in week ended June 29.
by
July 2, 2025

Fox News Channel’s promos for its news coverage top the Promo Mojo ranker for the week ended June 29, making it TV’s most-promoted programming for a second week in a row.

Fox News is joined by two fellow cable networks: HGTV, which gives some love to Ugliest House in America in fourth place, and Food Network, which hypes Super Mega Cakes in fifth.

Rounding out the ranking are two traditional broadcast networks: CBS, which serves up an early teaser for its fall season in second place — encouraging viewers to “catch up now” on shows that will return in the fall, including Survivor and Matlock — and ABC, which promotes Bachelor in Paradise in third.

Notably, Ugliest House in America scores the highest iSpot Attention Index (139) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) News coverage, Fox News

Impressions: 354,342,384
Interruption Rate: 0.43%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $473,771
Out-of-network Est. Spend: $0.00

2) Various returning programs, CBS

Impressions: 158,147,514
Interruption Rate: 1.13%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 92%, Local 6%, VOD/OTT 2%
In-network Value: $983,207
Out-of-network Est. Spend: $0.00

3) Bachelor in Paradise, ABC

Impressions: 147,118,658
Interruption Rate: 1.26%
Attention Index: 109 (9% fewer interruptions than avg.)
Imp. Types: National 92%, Local 7%, VOD/OTT 1%
In-network Value: $1,244,334
Out-of-network Est. Spend: $0.00

4) Ugliest House in America, HGTV

Impressions: 140,378,087
Interruption Rate: 0.76%
Attention Index: 139 (39% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $704,301
Out-of-network Est. Spend: $0.00

5) Super Mega Cakes, Food Network

Impressions: 132,742,421
Interruption Rate: 1.11%
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $746,843
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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