Fox News Channel’s promos for its news coverage — focused on the Texas floods — top the Promo Mojo ranker for the week ended July 13, making it TV’s most-promoted programming.
Fox News is joined by three cable networks: Discovery, which hypes its 38th iteration of annual programming event Shark Week from July 20 to 26 in second place; CNN, which promotes its four-part original series Live Aid: When Rock 'n' Roll Took On the World in third; and Food Network, which whets appetites for Family Recipe Showdown in fourth.
The sole traditional broadcaster in the ranking: CBS, with summer reality staple Big Brother in fifth.
Notably, Live Aid: When Rock 'n' Roll Took On the World scores the highest iSpot Attention Index (126) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) News coverage, Fox News
Impressions: 320,054,521
Interruption Rate: 0.46%
Attention Index: 80 (20% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $347,126
Out-of-network Est. Spend: $0.00
2) Shark Week, Discovery
Impressions: 287,715,125
Interruption Rate: 1.44%
Attention Index: 109 (9% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,030,421
Out-of-network Est. Spend: $86,283
3) Live Aid: When Rock 'n' Roll Took On the World, CNN
Impressions: 230,996,753
Interruption Rate: 1.12%
Attention Index: 126 (26% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $438,195
Out-of-network Est. Spend: $0.00
4) Family Recipe Showdown, Food Network
Impressions: 195,030,692
Interruption Rate: 1.20%
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $832,846
Out-of-network Est. Spend: $0.00
5) Big Brother, CBS
Impressions: 191,160,500
Interruption Rate: 0.87%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 92%, Local 7%, VOD/OTT 1%
In-network Value: $671,195
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
