ABC gets in the mix with summer games ‘Who Wants to be a Millionaire?’ ‘Match Game’
by
July 30, 2025
Discovery’s Shark Week tops the Promo Mojo ranker for the week ended July 27, making it TV’s most-promoted programming for a second week in a row.
Discovery is joined by two cable networks: HGTV, which builds excitement for Renovation Resort Showdown in second place, and Fox News, which serves up a promo for its Fox News Audio simulcast on SiriusXM in third.
Rounding out the ranking is ABC, which hypes two game shows: Who Wants to Be a Millionaire? in fourth place and Match Game in fifth.
Notably, Renovation Resort Showdown scores the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Shark Week, Discovery
Impressions: 348,394,414
Interruption Rate: 1.59%
Attention Index: 106 (6% fewer interruptions than avg.)
Imp. Types: National 98%, Local 2%, VOD/OTT 0%
In-network Value: $1,333,435
Out-of-network Est. Spend: $94,323
2) Renovation Resort Showdown, HGTV
Impressions: 268,973,739
Interruption Rate: 0.67%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $775,385
Out-of-network Est. Spend: $0.00
3) Fox News Audio (SiriusXM simulcast), Fox News
Impressions: 251,616,968
Interruption Rate: 0.46%
Attention Index: 106 (6% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $303,189
Out-of-network Est. Spend: $0.00
4) Who Wants to Be a Millionaire?, ABC
Impressions: 209,869,583
Interruption Rate: 1.38%
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 90%, Local 8%, VOD/OTT 2%
In-network Value: $1,406,834
Out-of-network Est. Spend: $313,512
5) Match Game, ABC
Impressions: 186,819,311
Interruption Rate: 1.19%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 94%, Local 6%, VOD/OTT 0%
In-network Value: $1,315,034
Out-of-network Est. Spend: $276,137
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
