UNITED KINGDOM
SCROLL
As the UK’s highest honour in entertainment marketing, the GEMA Awards recognize excellence in how entertainment is brought to audiences and sustained in culture. The competition honours the work behind how stories are launched, positioned, and experienced — celebrating the ideas, execution, and collaboration that drive discovery, engagement, and lasting audience connection. These awards spotlight the campaigns and creative efforts that define moments, build fandom, and shape how entertainment lives beyond the screen.
WHERE
BRILLIANCE
SHINES
BRILLIANCE
SHINES
ELIGIBILITY
Submitted work must have been aired, broadcast, published, or released during the eligibility period of
1 September 2025 - 31 August 2026.
1 September 2025 - 31 August 2026.
WHO CAN ENTER
Open across all platforms that produce, air, and stream entertainment content. Entrants can represent the client, vendor, or agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing, or release in the UK during the eligibility period. The exception to this rule is the ‘Best UK Production for Non-UK Broadcast’ award, which is made by a UK team but shown outside of the UK.
DATES & FEES
2 July 2026
Call for Entries
30 July 2026
First Deadline
3 September 2026
Second Deadline
17 September 2026
Final Deadline
October 2026
Nominees Announced
20 November 2026
Awards Ceremony
2 Jul – 30 Jul 2026
Single Entry: ACADEMY MEMBER - £275 + VAT
Campaign Entry: ACADEMY MEMBER - £325 + VAT
Single Entry: NON-MEMBER - £325 + VAT
Campaign Entry: NON-MEMBER - £375 + VAT
31 July – 3 September 2026
Single Entry: ACADEMY MEMBER - £325 + VAT
Campaign Entry: ACADEMY MEMBER - £375 + VAT
Single Entry: NON-MEMBER - £375 + VAT
Campaign Entry: NON-MEMBER - £425 + VAT
4 Sep – 17 Sep 2026
Single Entry: ACADEMY MEMBER - £375 + VAT
Campaign Entry: ACADEMY MEMBER - £425 + VAT
Single Entry: NON-MEMBER - £425 + VAT
Campaign Entry: NON-MEMBER - £475 + VAT
NEWCOMER CATEGORIES
£75 + VAT
* Key dates are subject to change without notice. Please check back often for changes.
