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Elliott Chaffer has been named executive creative director at New York City-based Versus, joining Justin Barnes and Jay Harwood to form a leadership trio at the creative and production studio.

With more than 25 years of experience in brand design and strategic storytelling, Chaffer joins Versus from Trollbäck+Company, where he led work for such clients as Apple, Nike, FX, Fox and ABC.

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“Versus is evolving the design and creative studio playbook and Elliott’s the right creative to lead that charge,” said David Edelstein, executive producer, brand strategy, Versus, in a statement. “From our time together at Trollbäck, I’ve seen firsthand how he blends range, curiosity, and instinct.”

“Joining Versus is the right next step,” said Chaffer, also in a statement. “It’s a place that welcomes big ideas and bold thinking. The team is fearless, blending creativity, technology, and craft work that is original and forward-thinking. That’s exactly where I want to be.”